Friday, 1 August 2014

Oh.My.Word (N-S)

Yes, this one's a tad overdue, but trust that it was worth the wait. So today kids, we'll be enriching you with a bit more than last time. Without further a due, we give you... Oh.My.Word (N-S). Fashiongraphy, just became your favorite subject.

  • Natural Waist - A seam or waistband that secures or falls at the natural curve of the body,which I'm sure models can't get enough of, having no curves and all. They have faux curves. Yours are real. Let that be your comfort
  • Neats - These are those socks you see all the cool bloggers wear. With sandals. Enough said.
  • Notched collar - A notched collar is one you find on many formal jackets. It's a two piece collar that can be worn open. You know, for easy access.
  • Nonwovens - Nonwoven fabric is a fabric-like material made from long fibers, bonded together by chemical, mechanical, heat or solvent treatment. They are usually abrasion resistant, absorbent, biodegradable etc...

  •  Off-the-shoulder neck - A neckline that lies gently hovering across the top of the bustling with the shoulders exposed or able to be seen through the sheer yoke of net or organza attached to a high collar.
  • Ombré- Something that is shaded or graduated in tone. the colour gradually changes of shade; from dark to light. Also that thing everyone is obsessed with doing with their hair.  
  • Organza -  A crisp, sheer, lightweight plain-weave fabric, with a medium to high yarn count, made of silk, rayon, nylon, or polyester. The fabric is mostly used in evening and wedding apparel for women. Or sheman. if you're into that sort of thing.
  • Overskirt -  A skirt worn over another skirt. We never would've guessed either.
  • Outrè- Something that is overdone, outlandish or exaggerated. Basically, Lady Gaga.

  • Paperbag waist - This is when designers cinch all the extra fabric of a garmeent across the midriff to create an edgy feel. Plus, it makes your waist appear smaller. 
  • Passè-  French for 'No longer in style'. Like leopard on leopard. Never really was in style anyway.
  • Peasant top - This is a romantic style, often characterized with a low neckline, ruffles, or free flowing material. Now we get where that whole maid outfit fantasy thing comes from.
  • Peek-a-boo -This comes in any part of a top or dress etc. that is open to show a little bit of. Avoid peek-a-boo bras though.
  • Petticoat - An underskirt usually a little shorter than outer clothing and often made with a ruffled, pleated, or lace edge.
  • Pieced - A look created by sewing several pieces of material together to form the garment, much like a quilt.
  • Pinafore - Originally used to protect dresses from dirt, it is worn as a sleeveless dress or over a blouse.
  • Prism Heel- A triangular heel of varying with and height.
  • Pump- A  shoe where the upper portion is closed at the back and sides of the foot, with a low cut that reveals most of the top of the foot.  A pump can be “open toe”, revealing the toes, or closed toe.
  • Push-up Jeans- Spandex in the jeans that helps to lift and shape your rear. Flat girls, this is your chance o be great.

  • Quarter - This is the section of a shoe that covers the heel.

  • Raglan Sleeve-sleeve that begins at the neck and has a long, slanting seam line from the neck to the armhole, giving the garment a relatively undefined shoulder.
  • Re-embroidered - To outline a design (as on lace) with embroidery stitching.
  • Rhinestoned - To attach a colorless imitation stone of high luster made of glass, paste, or gem quartz. Kind of like bedazzling, do people still do that? No judgement.
  • Round Toe- A shoe where the front of upper portion is closed and has a rounded appearance when viewed from the top.


  • Sarong Skirt- A long cloth which is wrapped around the entire body.
  • Scoop Neck/Round Neck- A low, U shaped or round neckline.
  • Seesucker -  A thin, puckered, cotton fabric. Very popular in summer because it allows for air circulation because it stands away from the body.
  • Shawl Collar- A one-piece collar which is turned down to form a continuous line around the back of the neck to the front. Very popular with the guys around winter time and for tuxes.
  • Sheath- A dress that features a figure-hugging silhouette with a defined waist without the help of a belt or waistband.
  • Shelf Bra- A bra built into a garment. Best thing since sliced bread.
  • Shirt Dress- This dress kind of has that feel of wearing your guy's shirt. Some of them are: a collar, a button front or cuffed sleeves.  Usually made up in crisp fabrics like cotton, the shirt dress often has a looser fit with waist definition given by a belt.
  • Skort- Shorts that have a front covering to resemble a skirt. Confuse the enemy.
  • Slingback- A shoe where the upper portion is open at the back of the foot, with a thin strap running around the back of the heel, that holds the shoe on the foot.
  • Spaghetti Strap- Straps on a dress or shirt that are very thin pieces of fabric, resembling “spaghetti”. These are so in right now (2014) ultra glam.

  • Split Neck- A round neckline that looks like it has been cut in the center to form a small “V.”
  • Spool Heel- This heel is wide at both ends, but narrower in the middle; resembles an hourglass shape when viewed from the back.
  • Square Neck- An open-yoke neckline shaped in the form of a half square. No, for real.
  • Square Toe- A shoe where the front of the upper portion is closed and has a squared appearance when
  • viewed from the top.
  • Stacked Heel- A wooden heel in which the stacked horizontal layers of wood are visible; popular for spring and summer styles.
  • Standard Sole- A sole of minimal thickness; extends from the front end of the shoe to the heel and is of even thickness throughout.
  • Stiletto Heel- A heel that is long, narrow, 2″ and above with a diameter of no more than 0.4″ (1cm) where it reaches the ground; generally round or square shaped. Here's a picture, in case you never got the memo.

  • Straight Legs- Pant legs that are cut an equal width from the waste to ankle.
  • Sweetheart Neck- A graceful, open yoke, shaped like the top half of a heart. Very Disney.

We sure hope you feel like you could write a book right now. Thank you for reading kids, 'til next time 

Tuesday, 29 July 2014


When you don’t how to say it in words, say it with Emojis.

CALL IT SPRING – a frontrunner for savvy shoes and accessories – is a serious threat to deal with. They’re the go-to place for all trendy must-haves that finish off any outfit. What’s more is that they’re on the affordable side. The reasons to visit just keep on rolling in!

For their Spring 2014 collection, they targeted the social media world i.e. Emojis. We all love emojis. CALL IT SPRING have gone emoji crazy in their newest campaign. Our favourite emojis can be spotted throughout their photographic journey in the hopes of capturing a cool and laidback essence.

The campaign follows a bunch of downtown kids as they discover L.A. 
Everyday adventures are so stylishly captured, which simply emphasize CALL IT SPRING’s cut-throat brand. At one emoji at a time, they’ve turned an animated symbol into a form of art.

“When words and pictures aren’t enough, emoji’s are how we communicate” says Vanda Dafatri, Art Director for CALL IT SPRING. “The campaign plays off today’s social culture, where tricked out selfies and layers of smiles, stars and cat heads are the norm.”

You call it love, we CALL IT SPRING.

CALL IT SPRING - available at Canal Walk, V&A Waterfront, Sandton, Menlyn, Gateway, Highveld Mall and Cresta

Thursday, 17 July 2014

Fresh: Haute Couture in Paris

Une semaine de la mode et de la couture. Une semaine d’exquisément et de joie. C’était la semaine qu’on n’a pu pas ignorer...

My scruffy French skills may not be all that, but the Fall/Winter 2014-15 Haute Couture Fashion Week in Paris, honestly was. Intensive beading and ethereal gowns with a contrast of futurism and simplicity prominently depicted yet another successful week of wearable art.

We all know Paris is the soul and heart for all things fashion. The early days of July certainly had the quaint and culture-rich town buzzing with stylish fashionistas and experts. From a small town in South Africa, the anticipation exploded within our wakes as we waited for each show’s revelation. It was everything and more.

Giorgio Armani Prive seduced us in red and black. Chanel showered its garments with expertise. Elie Saab continues to strike us with awe. Maison Martin Margiela’s masks lives up to its vibrant colour palette. Viktor & Rolf reminds us the powerful passion that lies within the colour red. Elegant Christian Dior diversifies the runway from clean to comfy in one collection. Versace, Giambattista Valli, Valentino, Stephane Rolland, Zuhair Murad... All equally practice with expertise on a completely different level.

Atelier Versace

Luxe, glamour and the essence of sensuality – a mere description of Atelier Versace’s collection. Versace’s collection caresses the silhouette of a woman, with deep and bold shades, clinched-in waists and strong structures. Donatello outdid herself, as she always does. This is a collection for the strong women with an eccentric and feminine twist.

Giambattista Valli

A shirt, sunglasses and a twisted turban is all you need to be looking out for with Giambattista Vali’s Haute Couture. The soft silhouettes move with each model’s movement, and the overall monochrome with its hints of colour and detail, creates a statement collection.


Le Corbusier, who added concrete as an essential part of modern architecture, was Karl’s main inspiration for this season’s collection. Pieces resembled moulds and mosaic-like tiles, and statement items consisted out of luxurious coats, dresses, skirts, maxi skirts and shorts. Again, Karl went anti-runway with his addition of fashionable flats. Careful embroidery and attention to detail strikes the audience with Chanel’s essence.

Elie Saab

It’s all in the name. Elie Saab is a master in designing for women. This season, he continues to reach and depose our expectations. Versatile embroidery, whimsical allure of fabric and just an overall ethereal dream; a description of this season’s haute couture. Each creation that walked down his runway, shined with the extraordinary talent that depicts Elie Saab.  Without further ado, the pictures speak for themselves; simply exquisite.

Zuhair Murad

A jaw-dropping, colourful spectrum of evening wear, and perhaps even a rival of Elie Saab. From gowns and jumpsuits to suits and minis, he covers all there is to wear as formal attire. His level of design reaches the likes of other leading maisons de mode, and we cannot wait for his next collection.


Dior’s collection illustrates a mixture of history. Hosted by the Rodin Museum, this season’s haute couture travelled the fashion timeline and cultivated each item to today’s trends. According to, Raf Simon – creative director of Christian Dior - took inspiration from Eighteenth century French court, Edwardian tailoring through to the modern day. The collection deems to be a success, as Simon creates yet another memorable manifestation of history.


Ancient Rome is brought to life by Valentino Garavani’s artistic hand. The models resembled the goddess statues from the banks of the Tiber River, with pale skin and flawless elegance – and it’s no coincidence. The collection is packed with references to this glorious city and its traditions. Culture flourishes in the prints, designs and footwear - here, one can see Ancient Rome as a personification through fashion. 

Stephane Rolland

Dramatic gowns, unconventional beauty, striking designs and daringly bold backs. Yes, these are what we decided to describe Stephane Rolland's collection with, and that’s what it comes down to. Every outfit looks like a piece of art. The structure of each piece simply screams such an artistic value due to its unconventionality and simplicity. The mechanics of painting are resembled by some of his looks, which give the collection the artistic nature previously mentioned.