Tuesday, 9 September 2014

Cotton On sets sale for September

Spring has sprung. The season's change leaves us breathless with its blossoming beauty. As we take it all in, Cotton On will be there, ready to dress us as personifications of spring. 

Spring is known for the season of florals and light colours, and that's exactly what Cotton On accentuates this season. From now on, ladies have a range of femininely tailored pieces to choose from. Pastels, florals, dresses and playsuits; it's a season of lightheartedness and joyous moments. Regular shorts and crops and pigment tees will be the perfect companion for a romantic milieu in the midst of amorous Spring sun. 

Mens wear also seems to impress. BOYS, the sport luxe trend is the trend to try this season, but, with a new twist. Cotton On will be introducing you to tribal and primitive print accents, so that you're ready to rock the shorts off a badly dressed being. Keep your eyes on the lookout for a few statement and useful pieces - well, that's what's Cotton On known for.

Spring is a season of transformation and progression. A mid-season per say. Enjoy it as we anxiously wait for Summer's blazing heat. 







Wednesday, 3 September 2014

Oh.My.Word (T-Z)

And with that we have finally reached the end of our Oh.My.Word posts, sad, we know. It's been one educational journey we know you couldn't get enough of. So, without further ado, here is the 4th and final Oh.My.Word installment. You kids go on and pass Fashionography with flying colours. Failing is so passè.



      T
  • Tank top - Possibly everyone's wardrobe staple. A tank top. Tank tops can be a loose or tight fit. Worn by men and women.
  • Tapered leg - Pant legs that become progressively narrower toward the ankle. Tapered Leg has a relaxed fit through the thigh and knee and tapered from the knee to the ankle. Ultra chic. 
  • Tankini - As a bathing suit combining a tank top, and a bikini bottom. But who needs tankinis when you could just tan in your birthday suit. 
  • Tea length - A dress or gown that extends to the end of the shin.The kind of dress you'd wear at a tea party. Duh.
  • Thong - Freedom. 
  • Tres chic - Very very fashionable.
  • Trench coat - A double-breasted, loose belted knee-length raincoat made of waterproof heavy-duty cotton drill or poplin. 
  •  Turtle Neck - A high, close fitting, turnover collar used especially for sweaters. It actually looks like a turtle's neck. 

U
  • U-Shaped neckline -  A deeply scooped neckline shaped like letter "U", where it derived its name or shaped like horse shoe.  
  • Unitard - No, it's not a retarded unicorn. It's a close-fitting, one-piece garment for the torso, legs, and feet, and often for the arms. Kind of like a sexy onesie.

V
  • VelvetVelvet is a soft pile fabric often used for luxury goods. This rich cloth can be hard to care for. It literally feels like love.
  • Vintage - Garments originating in, or whose design is inspired by, a previous era. Garments originating in, or whose design is inspired by, a previous era.  
  • Vogue -  The fashion bible. Life. Also french for "trendy" - That's so en vogue..

 W 

  • Waistcoat - A sleeveless, upper-body garment cut at waist level with a vertical, button-fastened front opening worn over a dress shirt and underneath a suit jacket of a three-piece suit. Unless your guy's a pimp don't encourage him to wear it as part of a three-piece suit.
  • Wedge Heel - A heel where the space under the foot is filled in, giving the appearance of a triangle “wedge” under the arch and heel of the foot when viewed from the side; not to be confused with the “platform heel” which refers to a thickened sole under the ball of the foot, although the two often appear together. The best alternative for stilettos.
  • Welt pockets - A welt pocket is a small, flat pocket commonly found on the breast of men's suit jackets. It's a 'hidden' pocket, you can also find it on pants or any garment for that matter.
X
      X-ray Fabrics - Sheer fabrics with a translucent effect. 
Y
  •  Yonke - Definition: The part of the garment around the neckline on the front and the back. 
Z
  •  Zori Definition: A Japanese sandals.

 Well this has been a blast. Bye bye sweeties, go on with your smart selves. 


 Photo Courtesy : weheartit.com
                             vogue.co.uk

Steve Madden Spring 2014

Steve Madden is known for its en vogue footwear. And hey, we got the lowdown on what’s to be expected this Spring.


First of all, it’s all about metal. Heavy metal. Steven Madden footwear is something that stands out in the crowd. This season, you’ll be making and breaking a few statements by rocking some of these bold metallic pieces of art. Spring is also about festivals, concerts, picnics and exploring the blossoming nature around you. Enlighten your soul with adventures, and look good doing so. The new collection also jogs down memory lane with the influences of vintage, but we mean, way way vintage. Think Roman.

Whatever you feel like, Steven Madden is the perfect pal to partner your feet with. The name says it all. And so does its variety of trendy and grand footwear. 













Sunday, 31 August 2014

Amateurs in a world of Fashion


With all the excitement that oozed its way through Fashion Week a few weeks ago, I can’t help but to ask myself and the public this question: is the South African Fashion scene ready to be a force to be reckoned with?

We’re all familiar with the top of the litter box. These Italian-, French- and American-bred designer labels share the same clean quality in workmanship and aesthetic appeal. Every brand has a distinct way of styling and artistic approach to one of the world’s most controversial topics – fashion, duh. 

A lot of world-famous designer labels have intricate, century-old histories that could be one of the reasons for their success. Take Chanel for example. She started her career in 1910, after opening a boutique on 21 rue Cambon in Paris. Fast-forward to 2014 where Chanel is one of the world’s most famous fashion brands in the game.   

When you ask someone to name a designer brand, names like DKNY and Louis Vuitton immediately come to mind. Unless you’re carefully tuned in with SA’s fashion scene you’d have no idea who Ernest Mahomane or Stefania Morland is. The first time I’ve heard of Danielle Margaux, is when I passed her studio in Bird Street, Stellenbosch, even though I live in Stellenbosch. 

Why is it that we put another country’s fashion on such a pedestal, and not our own? As I collect my thoughts, I wonder, why is it that our fashion industry is not a part of the international standard? Why do we struggle? Even in our own country, our top designers go unknown due to the popularity of designer labels abroad.

The South African fashion industry is still a new-born in comparison to most of the world’s fashion meccas. Our very first fashion week ignited 16 years ago when Lucilla Booyzen noticed this gap in the market. New York City had their first fashion week way back in 1943. So, yes, we still have a lot to learn. Let me put it like this; if it were to take part in an Olympiad en vogue, South Africa wouldn’t finish first.

Before the Mercedes-Benz Fashion Week in Cape Town a month ago, I had no idea who half, the designers were. It may be due to a lack of knowledge, don’t get me wrong. However with that said, media, including television, internet and magazines, seem to bombard us with international designer brands that are halfway around the world.

It results in a community where we seem to worship unreachable and unaffordable fashion. Hey, I’m also amazed by the masterfully created art we see through media, I just think it overpowers any chance for South African designers to shine in their own way.

Recently, one of South Africa’s top fashion designers, Gavin Rajah, has allegedly copied one of Zuhair Murad dresses from his SS 2013 collection. Rajah denies this statement however, as he found any and all inspiration from the Japanese culture. Highly esteemed Gert-Johan Coetzee was told to have copied a Michael Costello design, worn by Bey at the Grammys this year. As social media demands an explanation, I can’t help thinking whether South African Fashion isn’t merely regurgitation from what we see on Fashion TV? 

The South African Fashion scene can’t compete at this stage in time to the lead in competition from international popularity. We all know a Chanel Bag when we see one. It’s quite easy to identify a one-of-a-kind Elie Saab dress. I dare to go so far as recognising a pure Versace creation – ergo, Jennifer Lopez. I just cannot say the same for South Africa.

This international takeover is closer to home than we think. With Forever 21 airing to open its doors, yet another chain store occupies our attention. It joins the likes of Zara, Topshop, and soon, H&M. Of course, it’s all glitz and glam for us consumers. But behind the scenes it’s attacking our local brands. 

According to Lauren Avgitidis, brand manager of TopShop and Topman SA, South African Consumers have become increasingly aware of international brands, leading to an astute and trend-focused consumer. She further states that this is also the reason for international interest in our vibrant soil. Because we received a taste of these foreign brands, we’ve become hungry for all the latest trends, straight from The US, UK, and more. This proves to become more and more competition for the proudly South African brands in a sea of foreignism.

As a result, young up-and-coming designers will have some difficulty getting their feet in a door or two. Ntinthi Nteta – a top South African blogger – states that the presence of foreign brands has a negative outcome for independent South African designers. "It's really not a choice between Mr Price and a foreign competitor. It's a choice between Topshop and a local small-scale designer. If someone is able to spend 1,000 ZAR on a basic dress from Topshop, they are also able to spend that on a local designer." South African consumers are simply not spending that much money on local brands or designers.

How can wishful designers compete with either multi-million dollar fashion labels or invasive foreign brands that local boutiques cannot begin to compete with? It’s astounding and glorious to have a passion for all things fashion, but on a realistic view, one has to make a living for oneself, and the views for a living in fashion designs – in South Africa – seems to dim like theatre lights.

So what do we have to look forward to - an increase of international domination and the decrease of dreams for a local fashion industry? In frightens me to have to think our local talent struggles so much. Let’s not forget that there are some designers, who achieve greatness abroad, but we can argue that it’s nothing compared to the big leagues.

Hey, we aren’t South Africans for nothing. I think that somehow, our fashion industry will one day be able to dominate a rich and vibrant culture as ours. We’re unique and diverse, and that will probably be the factor that puts us above the rest. 

Anelisa Mangcu - SA blogger 

Saturday, 23 August 2014

MBFW : Champagne & Stilettos, a life lesson

Mercedes Benz Cape Town Fashion Week - literally the one week of the whole year I was looking forward to the most. As the weeks went by and the day got closer I couldn't get any more excited. What made me even more excited was the fact that I had secured myself an internship with a fabulous designer and I was going to be in with the glitterati. I was going to chill with the beautiful, dirty and rich.
The day finally came, my mom came to school around 10h30 and we hit the road. En route Cape Town Fashion Week. I got there, met up with my designer, met the production team and got to work. Armed with my day pass and lots of enthusiasm, I entered a world of midday Martinis and Vogue slims. I took on the day's tasks like a boss. Up and down the Mother city, rehearsals, sorting seating charts and making goodie bags. It was all a fat jam. I enjoyed every single moment of it. 

There's this thing about not being treated like the youngster you really are you know. That feeling when someone 10 years your senior asks you if you'd like a 'fag' and you're all like 'Maybe later' when you actually just don't smoke. I felt like a younger Carrie Bradshaw. Skipping school 'cause I had to go to Fashion Week. This was my opportunity to see just how great things could be for me as a designer one day. 

Fast forward to the end of the night and I sat there like 'What a day/night', as if last year’s internship at Seventeen wasn’t enough to show me just how much goes into the fashion world. The people I met and the contacts I made, life couldn't be better. There’s nothing I would change about 25 July 2014. People sometimes think internships are a waste of time, but dude. The feeling of being around people that feel as passionate about something as you do is just amazing.

The designers I met and spoke to, were the most phenomenal people. 

Everyone always thinks that the fashion industry and fashion shows are frivolous, that it’s all stiletto’s and champagne.. Nah bra. Yeah, people in the fashion industry do bitch and stitch but, a lot goes into creating a fashion show. A lot goes into becoming a brand, an essential in someone's closet, an icon. The one thing I appreciated most was the fact that people appreciated my knowledge of fashion, as young as I was. I walked out of that fashion show inspired, motivated and excited for what lies ahead for me. As much as I do not plan on studying fashion, I do look forward to having a label one day.

The thing about starting to work/intern so young is that it gives me an idea of just how great things can be for me. A lot of the time, I find myself in conversations with girls my age (17) with aspirations of meeting their future husbands at varsity (hopefully some engineer), marrying rich and never hope to work a day in their lives. Look, there's nothing wrong with wanting to fall in love in varsity, but the idea of being financially dependent on a guy who might just up and go one day? That's not so appealing. A lot of girls feel like they only need to start working once they move out of their parents’ homes, which I don't agree with. 

I got my first paying job last year and it was the most liberating feeling I've ever felt. These days you don't even need a résumé to start making money, do it for yourself, while you can still chop and change jobs. Do it now before you get stuck on a 9-5 that you can't leave because you spent like 5 years studying it. 


I feel that it is never too early to start working on your career or future. Invest every bit of yourself into it now. Besides, your career will never just wake up one morning and tell you it doesn’t love you anymore. That rich guy just might. 

Tuesday, 5 August 2014

Spend nada to look like Prada

When one is in need of some therapy, retail therapy is best right? But now what happens when you're broke? No retail therapy? Pffft, no. You become a smart shopper. The one ability that any good fashionista should possess is the ability to ball on a budget. 

You see, not all of us are blessed with unlimited access to mom and dad's credit card.. Hell, some of us don't  own even one ourselves. So, we took it upon ourselves to teach you the tricks of the trade on being a discount diva. 

Being a smart shopper is as easy as a Sunday morning. Besides, shopping is cheaper than a psychiatrist! These tips aren't only on shopping, but just general tips on style and how to look your best on a budget.

  • Going to the shop is not necessary. 
Honey, its 2014, you don't need to go anywhere to do some shopping. A few questions you should ask yourself when you want a specific item are can I get it for free? Or is anyone selling something like it?. No I did not make a mistake when I said 'can I get it for free?’. You see, you need new clothes and I'm sure your mates do too, so arrange a clothes swap. It's a great way to have a girls' night, talk fashion and get free stuff. No paying needed, just swapping. Another option to consider is eBay, Gumtree or OLX. There are hundreds of people always looking to get rid of unwanted items. You know what they say, one man's trash, is another man's treasure.




  • SALES
You know those sales that shops have but then the clothes are not in season? Use them. A lot of the times you get to a shop and there's a sale for, let’s say, summer clothes and you've just started on winter. Buy them. The best things to buy off season are essentials. They're never going to go out of style (if that's what you worry about) and you will have bought them for like 70% cheaper. 

  • Go solo
When you do need to get out of your house for shopping, go alone. We know, it's a lot of fun shopping with your girls but sometimes it's not the best option. The thing with shopping on your own is that there's no pressure, no lies ('yes babe, it totally works with your body') and no-one whines about how hungry and tired they are. Shopping on your own means that your head's in the right place, you can go in-between stores and compare prices. You don't have the pressure of taking something when you're not really feeling it or if it's too pricey.

  • Use those coupons 
A lot of magazines have those 5% discount or x amount off on your next purchase coupons, so why not use them. You may not be getting much of, but, trust that in the long run, it's worth it.  You're saving money you never had babe. Think about it.



  • DIY 
This tip is probably the best one. Our parents had some insane clothes way back in their day, but unfortunately they're no longer in... So what do you do? DIY, that’s what. Take those items and have them altered to your taste and voila! You've got something new in your closet. Add a stud here, a button there and you're good to go. Actually, here's one you can try with your dad/mom's old jeans.


We hope we've helped you with these tips. You can be broke, but well dressed babes.

Imagery source : weheartit.com

Sunday, 3 August 2014

MBFW Cape Town

South African Fashion Week

A three-day spectacle of enchantment, artistic milieus and most importantly fashion. The Mercedes Benz Fashion Week in Cape Town certainly emphasized our rainbow status. South Africa is proud of its variety in culture, and its rich colour.


The weather struck Cape Town as Fashion Week began, but of course, that didn’t stop this city from thriving in a mod kind of art. From Gavin Rajah’s eastern euphoria to Danielle Margaux's subtle elegance and femininity, it proved to be a sight to see. Noobs Ernest Mahomane, Akeedo and Blanc freshened the runway with their takes on a young and new fashion take. 


Gavin Rajah


Tart



 Stefania Morland


 Ernest Mahomane 


 Akeedo

Blanc


Kobus Dippenaar


Non-European


 Danielle Margaux


Selfi


Craig Port


Loin, Cloth & Ashes


Imagery Source: SDR